Shopify UX Mistakes That Were Costing Me Sales

When my Shopify store started getting consistent traffic but still struggled to generate sales, I initially assumed the problem was my marketing. I believed I needed better ads, stronger messaging, or more visibility to improve results. From the outside, everything looked fine: visitors were coming in, products were being viewed, and the store was functioning as expected. However, when I started analyzing user behavior more closely and going through my store as a customer, I realized that I had