Stop building what your customers ask for

I was at a conference this week. Bunch of stakeholders on stage. Hospital admins, big-name buyers, a couple of policy folks. The message to founders was loud and clear: "You need to be consulting us. You need to be adapting your products to our suggestions." And honestly? I hated it. Not because they were completely wrong. They were half right. They were just shouting the half that was wrong. Here's the part that's true Building in a vacuum is how you ship things nobody uses. Founders, especiall