Swarmsourcing: The Next Chapter After Crowdsourcing

In June 2006, Jeff Howe published a piece in Wired that quietly changed how the internet thought about collective intelligence. He called it crowdsourcing . The idea: the crowd, when given the right tools and the right incentive, can do things that were previously reserved for specialists. But crowdsourcing was never just one thing. It has always had two distinct modes, and conflating them misses something important. The first mode is passive collection . Waze users do not decide to report traff