The Indie Dev 90-Day Plan: KPI Design to Milestone Management

The Indie Dev 90-Day Plan: KPI Design to Milestone Management Stop building "somewhat." Three months, designed, measured, improved. Here's the framework I actually use. Why 90 Days? 1 week: only urgent tasks get done 1 month: slightly strategic, but too short to see trends 90 days: trends emerge, tactics can be measured 1 year: too long to maintain motivation 90 days is the sweet spot: strategic enough to move the needle, short enough to stay motivated. Phase 0: Goal Setting (Day 1-3) OKR format