What I've Learned After Building Websites for Local Businesses as a Web Designer

I'm a web designer based in Melbourne, Australia. Over the past few years I've designed and built websites for lawyers, restaurants, trades businesses, real estate agents, and e-commerce brands - and the lessons I've learned have almost nothing to do with code. Here's what actually matters when you do this professionally. 1. Clients Don't Buy Websites - They Buy Outcomes The biggest mindset shift early in my career: stop leading with "I build websites" and start asking "what do you need more of