Why I Built a Cleaner Alternative to the GA4 Headache

Hey Dev Community, Like many of you, I hit a wall with GA4. It’s powerful, sure—but it’s also cluttered, slow, and often feels like it was designed for a data scientist rather than a developer or a brand owner who just needs to see what’s working. I wanted something different. I wanted a platform that felt like a developer tool: minimalist, tech-oriented, and focused on actual insight rather than just raw, overwhelming data. That’s why I built Owl Insight. The Problem: "Clutter-Blindness" When y