Why I cut my dashboard from 12 metrics to 5 — and decisions got faster

"We built a sales dashboard, but looking at it doesn't tell us what to do next." This is the most common complaint I hear from ecommerce operators. I've felt it myself — staring at a 12-metric dashboard, ranking the movements in my head, and only then starting to think about action. By the time I had a hypothesis, the meeting was over. The fix wasn't a fancier visualization. It was deletion. I cut the dashboard down to 5 metrics, and decisions started fitting into one minute. Here's the design I