Your landing page isn't converting because of copy, not design

Your landing page isn't converting because of copy, not design I've reviewed hundreds of indie hacker landing pages. The pattern is always the same: Beautiful design. Responsive layout. Thoughtful color palette. Headline that says "The future of [X]" or "Supercharge your workflow." Nobody knows what it does. Nobody signs up. Design is not the problem. Copy is. The 7-second test Open your landing page. Show it to a stranger for 7 seconds. Close it. Ask: What does it do? Who is it for? What do I d