Adding Open-Ended Conversations to Your Products

TL;DR: If you build products, know that shifting from a tool to an open-ended companion rewires the user experience. Conversation becomes the most salient surface, users judge it like a person, and churn reasons get opaque. Treat it as a new primary product surface. Building an application with an embedded, conversational AI companion is an exciting idea, e.g., "a fitness app with a coach you can talk to." Many products can be more engaging and useful if people can talk to them in an open-ended