AI Citations: The New Backlink and How to Track...

AI citations are fundamentally reshaping how B2B buyers discover information. With ChatGPT seeing 1.6 billion weekly visits and Perplexity AI growing to over 10 million monthly active users, being referenced as a source in AI responses is becoming as valuable as traditional backlinks. Unlike standard backlinks, AI citations don't create HTML links—yet they drive significant referral traffic (8-12% CTR for cited sources) and build brand authority with buyers who trust AI-curated answers. The shif