Building in public, week 7: 19 pages, 189 missing FAQ entries, and organic search finally showing up

TL;DR: I shipped image → PDF conversion but spent most of the week on SEO content instead of the planned batch UI and landing page. The numbers say that was the right call. Organic search became the #1 traffic source for the first time. Convertify is a free image converter I'm building solo: Rust + Axum + libvips on the backend, Next.js 16.2 SSG on the frontend, PostgreSQL for landing page content. Every week I publish what worked, what didn't, and the real situation behind it. Here's week 7. Wh