Building the Full Website Around the Product

Building the Full Website Around the Product A web app is one thing. A full website is another. Once the core product worked, I needed the rest of the experience to feel like a real product, not a prototype that escaped the lab. That meant building the site around the app itself: a clearer landing page a more structured product narrative a checkout / launch-access flow explanatory docs better routing and navigation a layout that looks like something people can trust This is where product thinkin