How We Think About ROI Before We Write Code

How We Think About ROI Before We Write Code Most teams calculate ROI after launch. We prefer to model it before implementation starts. Not because forecasts are perfect, but because they force better decisions about scope, pace, and investment. A practical pre-build ROI frame We model four things early: Expected uplift type Visibility, lead volume, operational efficiency, or direct revenue. Investment range Build range plus ongoing monthly operating cost. Activation window How long until benefit