I Built a Mobile Game Without Retention Mechanics. Here's Why.

I shipped Gapshot a few weeks ago. It's a small iOS arcade game one tap, rotating rings, you try to thread a dot through a gap. Miss once and it's over. I've been putting off writing this because I wasn't sure what to say that wasn't just marketing. But the honest version is more interesting, so here goes. The thing I kept noticing I got frustrated with mobile games. Not in a dramatic way — I love games, grew up on them but in a specific, quiet way that built up over time. Almost every successfu