I Built the First GTM-Native MCP Server — Here's What I Learned

When Anthropic released the Model Context Protocol (MCP) spec, most developers immediately saw database connectors, file-system tools, and API wrappers. I saw something different: a direct bridge between an AI assistant and the revenue chaos that kills most SMBs. I've spent 15 years fixing broken go-to-market operations — seven major enterprise transformations, including work that contributed to $800M in revenue at Québecor's retail network. Every single engagement had the same root problem: the