Incident Communication: The Status Page That Builds Trust

Silence Destroys Trust During our worst outage, we went 35 minutes without updating the status page. Twitter filled the void. Theories ranged from data breach to bankruptcy. A customer posted "They're probably shutdown" which got 200 retweets. The incident was a 20-minute database migration gone wrong. The reputation damage lasted months. The Update Cadence status_page_update_cadence : P1_customer_facing : first_update : within 5 minutes of detection subsequent_updates : every 15 minutes post_re