Indie Dev Pricing Strategy — Psychological Pricing, Freemium Design & Annual Plan Conversion

Indie Dev Pricing Strategy — Psychological Pricing, Freemium Design & Annual Plan Conversion Pricing is product design. Indie developers consistently price too low, fail to convert free users, or copy competitors without understanding their own value. This post covers the frameworks that actually move the needle. Why indie devs get pricing wrong Three common failure modes: Cost-based thinking — "My server costs $50/month, so I'll charge $5" Competitor mimicry — "Notion charges $10, I'll do t