Migrating from Google Analytics to Privacy-Focused Alternatives

So you've finally decided to ditch Google Analytics. Maybe it's the GDPR headaches, maybe it's the bloated JavaScript bundle, or maybe you just don't want to hand your users' data to the world's largest ad company. Whatever the reason, welcome to the club. I migrated three projects off GA4 over the past year, and each time I picked a different privacy-focused alternative. Here's what I learned comparing Umami , Plausible , and Fathom — and how to actually make the switch without losing the analy