Perplexity in Firefox Changes Everything: What...

Perplexity AI is now a native search option in Firefox's address bar, and this single integration will funnel millions of users away from traditional search results into AI-generated answers that cite only 3 to 5 sources per query. If you build websites, apps, or content for the web, this affects you directly. Here's why, and what you can do about it. The Distribution Play That Changes the Game Until this month, AI search was opt-in. Users had to visit ChatGPT, open Perplexity's site, or install