Stop Saying “We’re Working on It” — Show Your Product Roadmap Instead

“We’re working on it.” If you’ve built any product—especially as a small team or solo developer—you’ve probably typed that sentence more times than you can count. It shows up in emails, support chats, Twitter replies, Discord threads, and customer interviews. And every time you say it, it quietly fails to do what you think it does. It doesn’t reassure users. It doesn’t build trust. It doesn’t reduce support load. And most importantly—it doesn’t scale. What it actually does is create ambiguity. U