The reporting tool gap nobody talks about — and what I'm building to fix it

Every SaaS product eventually gets the same support ticket. "Can I customise the report layout?" "Can I export this with my own columns?" "Can we add a subtotal by region?" And every team picks one of three bad answers. Option 1: Say no. You lose the power user. They switch to the competitor who said yes. Option 2: Use an enterprise reporting tool. Stimulsoft, DevExpress, Crystal Reports descendants. Powerful. $500–$2,000 per developer seat. SQL-first, built before REST APIs existed. Embedding t