Why Headless CMS Is the Wrong Category

The term "headless CMS" made sense in 2015. It was a genuine breakthrough: decouple your content from your presentation layer, expose it through an API, and let developers build whatever frontend they wanted. It solved a real problem. In 2026, calling a platform like Cosmic a "headless CMS" is like calling Vercel a "file host." Technically not wrong. Strategically, completely wrong. The category has moved. The label hasn't. It's time to name what comes next. 1. The Original Headless CMS Promise