Why Validating Segment Events Is So Frustrating...

Validating analytics events should be simple. It’s not. If you’ve ever had to check whether events are firing correctly, you probably know the drill: trigger an action, open your debugging tool, click into an event, expand a massive JSON payload, scroll… scroll more… and hope the one or two properties you care about are actually there. Then do it again. And again. And again. Most of the time, you’re not exploring the data. You’re just trying to answer very specific questions: • Does this event f