Why Your AI Product's UI Is Losing Users

You can have the best model in the world and still lose users in the first 30 seconds. Not because the model is weak, but because the interface around it makes people confused, nervous, or exhausted: They don't know what to type. They don't understand what the model can and can't do. They can't tell if it's still thinking or just broken. They hit basic accessibility walls (keyboard, contrast, screen reader). Most AI teams pour 95% of their energy into prompts, evals, and infra—and treat UI as "p