I Built a Review Site That Actually Helps People Buy Things (Not Just Rank on Google)

Most review sites are SEO farms. "Top 10 Best X in 2026" articles written by someone who never touched the product, stuffed with affiliate links, optimized for Google rather than humans. I wanted to build something different: reviews that answer the actual question a buyer has at the moment of decision. The Problem With Review Content After analyzing 200+ competitor review articles in the fitness/gear space, I found the same template everywhere: Generic intro paragraph about why [product categor