Why Users Lie to You (And You Keep Believing Them)

You asked your users what they want. They told you. You built it. Nobody used it. This isn't bad luck. This is a trap that kills products every single day — and almost nobody in the dev world talks about it honestly because it means admitting that the entire foundation of "user research" has a rotting floor. The Problem Has a Name Behavioral scientists call it the Intention-Action Gap. It means this: what a person says they'll do and what they actually do are two completely different things — an