Building a SaaS Platform from Scratch: Lessons Learned

Building a SaaS platform is one of the most complex and rewarding challenges in software development. Over the past year, our team at OxelLab built a social media automation platform that manages content scheduling, AI-powered post generation, and analytics across multiple platforms. The journey from initial concept to a production system handling thousands of users taught us lessons that no tutorial or course could provide. This article is a candid look at the decisions we made, the mistakes we