Building AI Products That People Actually Use

The graveyard of AI demos is enormous. Impressive benchmarks, slick interfaces, and… nobody uses them after the first week. I've shipped AI features at scale and consulted on dozens of AI product bets. The pattern is consistent: teams optimize for capability, not for behavior change . The Wrong Question Most teams ask: "What can our model do?" The right question is: "What behavior do we want to change, and why hasn't existing tooling changed it?" AI is a technology primitive, not a product. A ha