Code Your Way Out of Churn: 5 Underused B2B Onboarding Plays for Devs

We've all been there. You ship a feature, the launch goes well, new B2B signups roll in... and then three months later, you check the cohort analysis. Ouch. That churn graph looks more like a ski slope than a retention curve. Often, we blame sales, marketing, or a missing feature. But the silent killer of B2B SaaS is almost always a broken customer onboarding process. A generic product tour and a few hopeful emails just don't cut it for complex, technical products. Churn isn't just a business pr