High-Performance WordPress Development: Architectural Lessons from the mike.co.ke Rebrand

High-Performance WordPress Development: Architectural Lessons from the mike.co.ke Rebrand WordPress has a performance problem, and we refused to be part of it. During the recent rebranding of mike.co.ke , we executed a ruthless technical audit of our custom plugins and themes. We discovered the silent killers of site speed: heavy PHP loops, bloated 3rd-party JavaScript libraries, and unoptimized DOM manipulation. Instead of slapping a caching plugin on top of bad code, we treated performance as