Industry RPS Benchmarks 2026 — Where Your DTC Brand Stands Across Apparel, Food, Beauty, Electronics, and SaaS

"OK, I understand the RPS formula. But is our RPS — actually — high or low compared to our industry?" Right after I published the RPS-definition guide last week, this was the most common question I got back from EC operators. They want to know where they sit , not just how to compute the number. Knowing your RPS is $1.20 means nothing if you don't know whether that's the industry median, the top quartile, or the bottom quartile. Ad investment decisions start with positioning yourself . The chall