The $36,000 A/B Test: What Optimizely Charges vs. What the Algorithm Actually Costs

You Just Want to Test Two Buttons You're a developer at a Series A startup. Your product manager walks over and says: "We need to A/B test the signup flow. Three variants, maybe four. Can you set that up this week?" Simple enough. You've read about multi-armed bandits. You know the theory. You start looking at tooling. Then you open Optimizely's pricing page. Or rather, you try to — because there is no pricing page. Just a "Contact Sales" button and a calendar widget for a 30-minute demo. After