The 4 cover letter tones, and when each one wins

The 4 cover letter tones, and when each one wins One cover letter template does not work. Neither does four. The instinct is to have one good cover letter template and just swap out the company name. This works until you apply to a big-four consultancy and an early-stage climate-tech startup in the same week and send them the same letter. The fix is not writing four templates. The fix is learning which of four tones a given role wants, then writing one letter in that tone. The four tones Profess