The Engineering Capacity Trap: Why Custom Page Builders Stall Product Roadmaps and Drain Engineering Resources

The Sprint Retrospective That Changed Everything It was a Tuesday afternoon when Sarah, the CTO of a growing B2B SaaS company, noticed the pattern. Her senior frontend engineers, the ones she had hired specifically to rebuild the core data pipeline, were instead closing tickets labeled "Fix drag and drop ghosting in Firefox" and "Resolve undo stack corruption when deleting nested sections." The marketing team had requested a visual page builder six months ago. The build versus buy debate had see