What 166 Modules Taught Us About Building an ETL Pipeline for Website Content

ETL is a solved problem in most of the software world. Data teams have been extracting, transforming, and loading structured data between systems for decades. The tooling is mature. The patterns are well documented. Nobody writes a custom script to move CRM records between platforms anymore. Website content is a different story. We recently finished a migration that moved over 31,000 content entries from HubSpot CMS to Contentstack. 57 content types. 11 languages. 48 database tables. And 166 mod