Who cares about speed?

After 8 years of software engineering, the one thing I am good at is something that nobody really cares about. This reality has hit me hard many times. Who cares about performance if it costs you slightly more investment. Who cares about architecture if it costs you more. Who cares about 0.35 second of improvement or even 2 seconds of faster load time for that matter. This was a very strange reality I came across when I began the journey of building products few years back. If you don't find a w