Why SaaS Tools Are Dropping the Login Wall in 2026

Something quiet happened to the web over the last few years. Tools that used to demand your email address before showing you anything now just... work. You open a browser tab, and the tool is there. No form, no verification email, no password to invent. This isn't accidental. It's the result of three separate forces — economic, technical, and legal — converging at the same time. And it's reshaping what users expect from online tools. The Signup Wall Was Never About You Here's the honest version