Why Sell Software If Anyone Can Make It?

Making yogurt at home isn't hard . You can control the sugar, the fat, add any flavour you want. Free from the tyranny of Big Yogurt! Yet somehow, Danone is still doing fine. Same goes for home-brewed beer , homemade bread , 3D printing . All great hobbies. All more accessible than ever. None have actually disrupted their industries. Here's why: Better tools raise the floor and the ceiling. The hobbyist gets better, but so does the dedicated team whose entire job is perfecting that one product.