Small Publishers Lost 60% of Google Traffic. Here

In September 2023, Google rolled out what they called the "Helpful Content Update." For a lot of small publishers and independent content sites, it was more like a death sentence. Sites that had been getting 50,000-100,000 monthly visits from Google woke up to 5,000-10,000. Some dropped even further. A publisher I know went from 80,000 monthly organic visits to under 12,000. Overnight. The forums were full of people sharing their horror stories. Independent recipe bloggers, niche review sites, h