Convert between CPM, RPM, views, and revenue. Two modes: calculate what you earn from your CPM, or find your CPM from earnings.
CPM
$5.00
Cost per 1,000 impressions
RPM
$2.75
Revenue per 1,000 views
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Platform rate changes, niche CPMs, creator revenue trends. Free weekly digest.
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what creators receive per 1,000 views after the platform takes its cut. On YouTube, RPM is roughly 55% of CPM.
Average YouTube CPM varies widely from $2-25 depending on niche, audience demographics, and season. Finance content averages $15-25 CPM, while entertainment averages $2-5 CPM. Q4 typically has the highest CPMs due to holiday advertising budgets.
Focus on high-value niches (finance, tech, business), target audiences in high-CPM countries (US, UK, Canada), create longer videos (8+ minutes for mid-roll ads), and ensure your content is advertiser-friendly.
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