Find your fair brand deal rate based on your followers, engagement, and content type. Stop undercharging for sponsorships.
Suggested sponsorship rate
Recommended: $1.3K
Low
$750
Mid
$1.3K
High
$1.9K
Know what brands are paying right now
Real sponsor rates by platform + niche, negotiation tactics, deal trends. Free Sunday digest.
Sponsorship rates depend on your platform, follower count, engagement rate, and content type. A common formula is: followers x cost-per-follower (CPF) x engagement multiplier x content type multiplier. YouTube dedicated videos command the highest rates, while story mentions command the lowest.
CPF is the base rate brands pay per follower. YouTube has the highest CPF ($0.02-0.05), followed by Instagram ($0.01-0.03), TikTok ($0.01-0.02), and X ($0.005-0.015). These vary by niche and engagement.
Absolutely. High engagement rates can double your sponsorship rate. Brands pay more for engaged audiences because higher engagement means their sponsored content will be seen and acted on by more people.
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