Calculate your engagement rate across platforms and compare against industry benchmarks.
Your engagement rate
5.70%
Excellent for Instagram
Estimated reach per post: ~1,995
Engagement benchmarks shift every quarter
Platform-specific rate tiers, algorithm changes that hurt or help your ER. Free weekly.
| Tier | Followers | Avg Rate |
|---|---|---|
| nano | 1K-10K | 5% |
| micro | 10K-50K | 3.5% |
| mid | 50K-500K | 1.8% |
| macro | 500K-1M | 1% |
| mega | 1M+ | 0.5% |
Engagement rate measures how actively your audience interacts with your content. A higher rate means your content resonates better with your followers.
The formula is simple: add up your average likes, comments, and shares per post, divide by your follower count, and multiply by 100.
Brands use engagement rate as the primary metric when evaluating creators for sponsorships — a smaller creator with high engagement often earns more per post than a larger creator with low engagement.
Engagement rate = ((likes + comments + shares) / followers) x 100. This formula measures how actively your audience interacts with your content relative to your follower count.
On Instagram, nano creators (1K-10K followers) typically see 5-8% engagement. Micro (10K-50K) see 3-5%. Mid-tier (50K-500K) averages 1-3%. Macro accounts (500K-1M) usually get 0.5-1.5%.
As accounts grow, a smaller percentage of followers see each post due to algorithm limitations. Larger audiences are also more diverse, meaning any single post appeals to a smaller share of the total.
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