Find the right hashtags for your niche, ranked by reach and competition across platforms.
The optimal number varies by platform. On Instagram, 5-10 highly relevant hashtags outperform 30 random ones. On TikTok, 3-5 hashtags work best. On X (Twitter), 1-2 hashtags per tweet is ideal. On YouTube, 3-5 hashtags in the description help with discovery. Quality and relevance always beat quantity.
A hashtag strategy means mixing hashtag sizes: use 30% large hashtags (1M+ posts) for exposure, 40% medium hashtags (100K-1M posts) for realistic competition, and 30% small or niche hashtags (under 100K posts) where you can actually rank. This layered approach gives you both reach and visibility.
Yes, using banned or flagged hashtags can reduce your content visibility. Platforms periodically ban hashtags associated with spam, inappropriate content, or policy violations. Avoid using hashtags you have not verified, and check periodically that your go-to hashtags are still active. This tool filters out known banned hashtags.
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