The biggest creator category in the world.
YouTube CPM
$2–$6
Growth rate
5-15% monthly in first 6 months
Best platform
YouTube
Monetization sources
5+
Based on audience demographics, monetization potential, and content format fit. Ranked best to worst for this niche:
Ranking #10 for a niche indie game beats ranking #10,000 for Fortnite. Find games with audiences but few dedicated creators.
Gaming Shorts have the highest viral potential of any niche. Use them to funnel subscribers to your long-form content and streams.
See the full curated stack of tools working gaming creators use — editing, analytics, monetization, and beyond. Real lists, zero affiliate fluff.
Browse all 10 ReadStacks →Popular hashtags in the gaming creator community, ordered by volume. Use a mix of high-volume and niche-specific tags for best results.
Gaming YouTubers typically earn $2-6 CPM, significantly lower than finance or tech. A channel with 100K monthly views earns roughly $200-600/month from ad revenue alone. Full-time gaming creators rely heavily on sponsorships, Twitch subscriptions, and merchandise to reach sustainable income.
YouTube has better long-term discoverability (gameplay videos rank for years) while Twitch has stronger live engagement and direct subscriber revenue. The best strategy is to stream on Twitch and upload highlights/VODs to YouTube — capturing both audiences from the same content.
Minimum: a gaming PC/console, a decent mic ($50+), and OBS for recording. Quality matters less than consistency in the early months. Invest in hardware only after you have 1,000+ subscribers and consistent upload cadence.
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