Track your income from ads, sponsorships, affiliates, merch, and memberships. Spot platform dependency risk before it bites.
Enter your monthly revenue from each source
Monthly total
$3.6K
Annual projection
$43.8K
Diversification risk
Medium
Platform dependency is the biggest risk for creators. If 60%+ of your income comes from one platform or source, a single algorithm change, policy shift, or account issue could wipe out most of your income overnight. Aim for no single source above 40%.
A balanced creator typically has 3-5 meaningful income streams: ad revenue (20-30%), sponsorships (30-40%), digital products or merch (15-25%), affiliate (10-15%), and memberships or subscriptions (10-15%).
Start with sponsorships if you have over 10K followers — the CPM is typically 5-10x higher than platform ads. Then add affiliate links, digital products, and eventually merch or memberships as your audience grows.
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